The Juanito I. King Foundation, Inc. (JIKFI) was registered with the SEC as a non-stock non-profit corporation on May 20, 1991. It was conceptualized by Juanito Ibañez King, his wife Rufina, and their children to centralize and organize the family’s response to requests for assistance from individuals and groups seeking financial support. It started as a resource agency to assist people in need in Cebu. Later, it evolved to become the corporate social responsibility arm of the group of companies of the King’s family who were interested in providing the underprivileged with better access to education, health care, and spiritual needs and assist public and private charitable, educational and relief organizations in their activities.
Over the years, JIKFI developed programs to provide tertiary education to selected students through scholarships, vocational and technical trainings, financial support and therapy extension clinics for children with special needs, dental services for the poor through a mobile dental van in collaboration with the Cebu Dental Chapter and financial assistance to special charities, foundations, societies and schools related to education, arts and culture and disaster relief.